Post by account_disabled on Dec 30, 2023 5:03:42 GMT
This year, the Creative Club presents a series of new developments in line with the needs of the industry and the awards ceremony will take place on June 19 , at the closing of the C Days (June 17 to 19). This was revealed in a press conference held this morning by Judith Francisco and Concha Wert , president and general director of the Creative Club , respectively. ? The press conference for the 2021 National Creativity Awards begins ?Judith Francisco and Concha Wert, president and general director of @clubdecreativos , present the news of this edition #cdec2021 pic.twitter.com/tWf5XAhKxV — MarketingDirecto.com (@mkdirecto) January 28, 2021 As Judith Francisco explained, this year the National Creativity Awards will have new blocks. Firstly, the content category with the categories "Educate", "Entertain" and "Raise Awareness" and developed together with the BCMA. On the other hand, the strategy block , in collaboration with the APG. «There are many brands that start a strategy.
The strategy has a fundamental value and it is important to point it out and in some way reward and recognize it separately," explained the president of the Creative Club. "We want to reward those strategies Phone Number List that are consistent over time and that is why we have generated a specific category for it," she added. “We believe that strategy and creativity go hand in hand ,” said Víctor de Tena, Head of Strategy and Innovation at Havas Media Group, explaining the four subcategories within strategy: brand building, game changer, tactics within strategy. and insight. "It is a pleasure to collaborate with the Creative Club in this category," he said. Judith Francisco has also revealed the incorporation within "Ideas" of the new category that is "Ideas for a more sustainable world" . "The objective is to gain utility for the sector and for the Yearbook to truly be a tool that serves as a reference ," said Concha Wert.
The Yearbook of Spanish Creativity, which includes the decision of the jury of the National Creativity Awards, thus includes the categories: Ideas, Craft, Innovation, Content and Strategy. The opening presentation campaign for registrations for the 2021 National Creativity Awards is signed by &Rosàs and features the novelties presented by the Creative Club, under the claim "Creativity matters, criteria even more." The opening campaign for registrations for the 2021 National Creativity Awards is signed by @rosasagency and reflects the changes of this edition? #cdec2021 pic.twitter.com/InQdUyL9Xp — MarketingDirecto.com (@mkdirecto) January 28, 2021 The registration period starts on February 1 and will last until February 28, and the jury's decision will be announced on June 19, explained Concha Wert. Like last year, there will be a premiere in May to announce the pieces that will be included in the Yearbook. The awards will have 8 juries and a total of 50 people who will work in groups of 7. The first phase of evaluating the pieces will be online and the next will be based on how the pandemic evolves.
The strategy has a fundamental value and it is important to point it out and in some way reward and recognize it separately," explained the president of the Creative Club. "We want to reward those strategies Phone Number List that are consistent over time and that is why we have generated a specific category for it," she added. “We believe that strategy and creativity go hand in hand ,” said Víctor de Tena, Head of Strategy and Innovation at Havas Media Group, explaining the four subcategories within strategy: brand building, game changer, tactics within strategy. and insight. "It is a pleasure to collaborate with the Creative Club in this category," he said. Judith Francisco has also revealed the incorporation within "Ideas" of the new category that is "Ideas for a more sustainable world" . "The objective is to gain utility for the sector and for the Yearbook to truly be a tool that serves as a reference ," said Concha Wert.
The Yearbook of Spanish Creativity, which includes the decision of the jury of the National Creativity Awards, thus includes the categories: Ideas, Craft, Innovation, Content and Strategy. The opening presentation campaign for registrations for the 2021 National Creativity Awards is signed by &Rosàs and features the novelties presented by the Creative Club, under the claim "Creativity matters, criteria even more." The opening campaign for registrations for the 2021 National Creativity Awards is signed by @rosasagency and reflects the changes of this edition? #cdec2021 pic.twitter.com/InQdUyL9Xp — MarketingDirecto.com (@mkdirecto) January 28, 2021 The registration period starts on February 1 and will last until February 28, and the jury's decision will be announced on June 19, explained Concha Wert. Like last year, there will be a premiere in May to announce the pieces that will be included in the Yearbook. The awards will have 8 juries and a total of 50 people who will work in groups of 7. The first phase of evaluating the pieces will be online and the next will be based on how the pandemic evolves.